Market Research

We uncover measurable intelligence to help clients enhance their brand, improve client experiences and drive sales.

Market Logics helps clients identify and measure specific challenges, sales initiatives, products and programs. Our customized research approach targets the appropriate audiences through various research methodologies to determine brand, sales, product and service drivers and detractors.

We have conducted both qualitative and quantitative B2B and B2C research. We help clients build their strategic business plans with fact-based measurements to improve client experience, increase revenue and profitability. Methodologies include Online, Paper, Telephone, Fax, Focus Groups & Mystery Shopper options.

Our Research Solutions

Client Satisfaction – understanding experiences and engagement by segments
Driving Sales Program – determining key drivers and detractors
Brand Study – redefining corporate ‘story’ and building emotional connections
Benchmarking & Best Practices – sharing business practices among top performers
Corporate Performance – uncovering top client priorities

DRIVING SALES PROGRAM

Market Logics Driving Sales Program is a customized, strategic research study designed to examine client interactions and their potential to either erode or build loyalty for your company, thereby, affecting sales.

These interactions or ‘moments of truth’ create a value perception in a client’s mind. Every time you touch your clients, via online communications, meetings, newsletters, statements, seminars, road shows or blogs, your clients’ perception of your company is affected.

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What our clients are saying

“The research program Market Logics developed with our team gave us market intelligence and competitive insights that will definitely influence future decisions. By uncovering our clients’ key drivers of satisfaction and reasons for loyalty, we now know what products and services to enhance going forward and where we should focus our budgets and time. Most important, our clients will soon realize their voice matters and that feedback is priceless. We look forward to working with Market Logics again.”

Rob BairdDirector, Marketing & National Accounts, Russell Investments

“The depth and breadth of the research and strategic planning work that Market Logics conducted on our behalf revealed strategies for expanding our products and services. The speed with which this was done combined with the quality of work exceeded our expectations. We look forward to working with Market Logics again.”

Andrew StewartSenior Director, Canadian Securities Institute

“The research program developed by Market Logics for our corporate partners, clients and staff was extremely important in helping us establish and measure the key strategic elements important to our firm. More than 1000 participants provided valuable insights into the key drivers of our success to date as well as the things that were detracting from our opportunity to move even further forward in the eyes of our supporters. The resulting action plan has given us direction and specific strategies to close the gap.”

Chris LoganDirector, Franklin Templeton Investments

“Market Logic’s benchmarking program was invaluable for our top advisors. It allowed us to align our corporate strategy with their key priorities.”

Leander DueckSVP, Great-West Life

“Their strength is in taking a partnership approach and truly sharing in the success of our program as well as the success of our organization.”

Mehendi KamaniDirector, ING

“Market Logics conducted a customized research program with our corporate clients. In addition to facilitating our strategic planning and helping to determine our areas of focus, we were applauded by our key clients for seeking their input. It was a definite win for us which I would highly recommend.”

Mary Ann MackenzieSVP, Franklin Templeton

“The customized research program Market Logics developed helped us enhance our corporate client acquisition strategy. The key findings allowed us to align our sales approach to the interests of our target market.”

Rob SwannSenior Director, Tennis Canada

“We reached over 1000 patrons in less than 2 weeks, far exceeding our expectations. We have conducted various forms of annual research for the past 10 years, and it was wonderful to have the ability to view the survey results dynamically, as well as have our objectives achieved in such a short time frame.”

Rachel HiltonDirector, The Stratford Festival

Market Research

Our Research Solutions

DRIVING SALES PROGRAM

What our clients are saying

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